Don't Forget "About Us"

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WonderHouse is all about telling your brand story, so when crafting it (particularly with newer companies), don't shortchange the value of a strong founder's story on your website's "About Us" page.

All too often, I find great products on well-designed websites, and want to dig a little deeper, only to be disappointed when the About page is nothing more than boilerplate messaging that tells me nothing about the people behind the brand and how it got to where it is. 

Consumers want to support brands whose values and principles map totheir own, and a compelling founder's story sets the stage for customers to not only hear your brand voice, but also decide if you're worthy of their business.